Monday, April 21, 2008

LAB | DUSTLIC™ by GROD!



Now you won’t have to worry about how you place your LERSTA IKEA lamp. With the DUSTLIC™ filter the dust will not penetrate keeping the light bulb clean thus enhancing it’s lighting performance. DUSTLIC™ is easy to install and remove.

International and Japanese printed advertising campaigns for DUSTLIC™, a prototype created for a design class in Architecture School of Madrid in 2008 with professors​ of GEP: Grupo de Experimentación Proyectual.

Boards read like this

Ya no tiene porque preocuparse de cómo coloca su lámpara LERSTA de IKEA, con el filtro DUSTLIC evitara que el polvo entre en su interior, manteniendo la bombilla limpia y mejorando el rendimiento lumínico. DUSTLIC es fácil de instalar y desinstalar. Visite la pagina web aaandnn.com.

Now you won't have to worry about how you place your LERSTA IKEA lamp. With the DUSTLIC filter the dust will not penetrate keeping the light bulb clean thus enhancing it's lighting performance. DUSTLIC is easy to install and remove. For more information visit: www.aaandnn.com

今や、どのようにLERSTAアイキーアランプを置くかについて悩む必要がありません。 DUSTLICフィルタで、塵は、電球を、 クリーンである 従って強化するようにしておくことに侵入しません それ 性能に点火する。DUSTLICは、インストールし、取り除きやすい。モル情報以下を訪問のために www.aaandnn.com

In this year projects class we were supposed to start with two ideas and transform them making prototypes in the process. I have been working on DUSTLIC and the DBBP projects together and presented both in the simplest possible way. I believe that a project is a problem and what the designer is supposed to do as architect is to solve it in the most efficient way. In this case I solved the problem of the dust in my lamp with a simple easy to produce piece of plastic. I designed a plastic cover for my Ikea Lersta lamp called DUSTLIC to prevent dust from getting in when I put it looking upwards so that the light is not direct. This is a problem that potentially millions of owners of this lamp might have, being a cheap lamp sold all over the world. But suddenly the question transformed...  
Do all these users know they have this problem? And if so, do these users know that this problem they have, now can be solved with DUSTLIC? The product is designed having that in mind from the very first moment and the final boards summarize the process. The only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand it. Everyone but teachers, I guess. I decided that the best way of explaining the project is with printed ad campaigns as the ones shown in everyday magazines (left: international campaign / right: Japanese campaign). Those campaigns would communicate the idea to potential consumers.  -Ioannes

Visit the website: https://aaandnn.com/lab/grod/

Saturday, April 12, 2008

VIDEO | Expertization Workshop in Murcia




We spent 4 days from April 9 to 12, in a workshop in Centro Parraga, Murcia with Moritz Waldemeyer and Yvonne Laurisen as guest stars, and teachers from Madrid Architecture School Paula Montoya, Izaskun Chinchilla, Jose Luis Vallejo and Andrés Perea.

The point was to get there with some stuff we were already working on in class, and Moritz and Yvonne would help us to become experts in whatever we wanted, in a couple of days. At least, that was the initial plan, what they called "Expertization".

Our team named Noise Reduction was formed by: Elena Alvarez, Enrique Bayarri, Miguel BeloquiIoannes Busca, Silvia Echeverria, Guillermo Fernandez & Raul Nieves. After having a lot of fun playing with everything that everyone had in mind, buying weird stuff and mixing it all together, we finally end up creating a project were a building facade was supposed to respond to the noise produced in the streets.

The process, where so many new ideas emerged, has been the most rewarding part of the workshop. It's  hard to explain the experience. I think we all had a great time. It's hard can imagine a better environment to create crazy weird stuff.