Friday, October 24, 2008

VIDEO | Javier Seguí Super Size



Every now and then, we record this kind of rarities in AAGRAFA. As Atxu Amann is my friend I have taken over the recording of this action that  first year architecture students in DAI 1 have been preparing for many weeks. Proffesor Javier Seguí from the Ideation Department is retiring soon, and they have decided to tribute hum by taking one of the small drawings he usually does in his notebooks and translate it in to a huge matrix  of  8 by 8 Din-A0 size drawings. 

Thursday, October 23, 2008

VIDEO | Eco-Funny Workshop


Yesterday, I went to Matadero in Madrid where a friend of  mine, Pablo Muñoz, was participating in a workshop with Jose Luis Vallejo and Ecosistema Urbano. They were recording people on the streets and making videos and I have the chance to collaborate in one of them. The pictures that appear overlapped are the first result shown in Google when introducing the words that the woman says. It's funny to think that the video would be different if it was done in someone else computer, or just one month later, or maybe in another country... who knows how Google algorithms work. Anyway, The Music its and Ilde Classics courtesy of  Ildefonso Fernández, the mastermind behind AAGRAFA

Tuesday, October 21, 2008

The Right Stuff 25th anniversary


25 years ago, on October 21, 1983, one of the greatest movies of all time was released in North America. Directed by Philip Kaufman and with music by Bill Conti this epic film narrates the space race that took place on the sixties between the URSS and the USA. 2 Disc DVD Special Edition available in in Amazon US / ES / JP

Friday, October 17, 2008

DESIGN | Introducing Chestnut Edition


Today we are introducing CHESTNUT EDITION, a label that marks all those DVDs created in AAGRAFA, that we are no so proud of, but we can't do anything to fix them.

Our tasks in AAGRAFA-VIDEO Department are to record conferences and classes and to deliver them on DVD so that students and professors have access to them in the ETSAM Library. We always try to do our best, starting from capturing the best image possible using multiple cameras and having two different audio tracks per camera, so that we have the best material to produce a high quality DVD, burned at a speed never higher than 4X*. There are times however, were things just go wrong and even if  we try to fix them up in post-production, sometimes the final product just leaves much to be desired.

The person that takes this DVD home is our biggest worry in AAGRAFA. And thinking on how disappointing for someone would be to take home the latest conference by Toyo Ito, insert it on the DVD player, laying on the couch and just when you are ready to enjoy it... getting realized that the video is only available in Japanese, and it's not even subtitled.

We thought that something should be done to warn the viewer before this happens. That's why we created the label CHESTNUT EDITION, to insert it on the front covers of this kind of DVDs. We hope not to have many of them, but whenever needed, that's the label that will tell the potential viewer that something went wrong and that the product he or she is  about to take home, doesn't meet the high quality standards that AAGRAFA is known for. In these rare occasions we can only say one thing: "We are sorry, enjoy this Chestnut Edition as much as you can"


AAGRAFA "pixel matters"



*IldeTest have shown that burning at low speeds produces a disc with 0,00001% less bugs that the overall high speed recordings.