Sunday, December 25, 2011

The Hobbit Production Repot #5 by Peter Jackson

The Hobbit movie trailer has been released recently and I just saw this production video on YouTube today. It's always great to see the behind cameras scenes of the cast and crew, especially on those huge productions. I still remember when I first started to watch this kind of stuff when the internet got established at home. The Star Wars episode two On Location's where hitting the net thanks to a colaboration betwen Lucasfilms and Apple. A long time ago, in a galaxy not so far away in the pre-YouTube days.

Here the trailer:

Sunday, December 04, 2011

3D sound with professor Choueiri

It's great to see that people around the world is constantly inventing and re-inventing stuff. This video remembered my something I read about not so long ago, Hypersonic sound featured on some Blu-rays and invented by Shoji Yamashiro the guy behind the awesome OST of anime film AKIRA written and directed by Katsuhiro Otomo. here the official Yamashiro's page where Hypersonic effect is explained. 

Thursday, December 01, 2011

CM - Wes Anderson "My Life, My Card"

Here a great commercial for American Express featuring Wes Anderson.

YouTube note: 
Anderson starred in and directed an American Express "My Life, My Card" commercial, which chronicled the "filming" of an action movie starring Jason Schwartzman. Anderson acts as if he is being interviewed by someone from American Express for the ad, while walking around completing tasks on set, a scene paying homage to the movie "Day for Night" by Francois Truffaut. It was aired on television and in movie theaters in both a short and extended version, during and shortly after the theatrical 2004 release of "The Life Aquatic: with Steve Zissou".

Wednesday, November 30, 2011

BOOK - Jobs, Einstein & Franklin

This days, I am reading more than ever on my kindle . I just finished Steve Jobs Biography by Walter Isaacson and decided I'll start reading Albert Einstein's  and  Benjamin Franklin's bios all by the same author.

I enjoyed reading Jobs bio in front of the computer and pausing the lecture to check out photos and keynotes of the time on YouTube. It's a enhanced lecture. I believe that if you read it on the iPad that would be even cooler.

Steve Jobs by Walter Isaacson US / ES / JP
Einstein: His Life and Universe by Walter Isaacson US / ES / JP
Benjamin Franklin: An American Life by Walter Isaacson US / ES / JP

Sunday, November 27, 2011

Art & Copy documentary

I was looking for Lee Clow's work in the net, the guy responsible for the classic Apple 1984 commercial. And I saw this film Art and Copy by Doug Pray about the revolution of advertisement and marketing. It seems really interesting, I have to see it as soon as I can. It's available on DVD here.

Friday, November 25, 2011

Making process of "Muybridge's Strings"

I first heard about Koji Yamamura when, in a late night cultural program in spanish TV, Atama Yama was aired. I instantly found that beautifully animated tale was something special. Unnespected. Since then I continue this director work closely. For what I have read, in it's last work Muybridge's string, Mr Yamamura deals with the notion of time and the discovery of the animation as a way of thinking. I hope to be able to see the film soon. Yamamura's  work is usually amazing a world apart of what we are so used to see in conventional commercial animation this days. His official site here.

Friday, November 18, 2011

Burning Man: Rites Of Passage - Day // by Ahmed

Surfing the net I saw awesome video by Ahmed  about Burning Man an event that takes place once a year in the middle of Black Rock desert in USA. A second part at night is coming soon. Check it out.

Burning Man: Rites Of Passage - Day from Ahmed on Vimeo.
Part one (Day) of a two part series. A short glimpse of a Burning Man experience. Hope you enjoy it. Part Two (Night) coming soon...

Shot in August/September 2011 using a (very dusty) Canon 7D with 70-200 f.40L, a 50mm 1.8, and a 10-24mm Tamron

Music is "Layers of Generation Without Number" by Bichi. Find more of their music here:

Wednesday, November 16, 2011

Computers making computers

Here a video that explains how is the averyday life in the Apple's Macintosh Factory in Fremont,California where Mac SE and Macintosh II used to be produced in the eighties.

Tuesday, November 15, 2011

My bike got stolen!

So this is it. Someone broke my bike lock and took my Monty BMX  with him while I was in class...My bike riding days are over for a while I guess.

Friday, November 11, 2011

IDEO - The Deep Dive

Yesterday Chris and Walter from HORI showed us this video about one of the most influential product design companies in the world. IDEO, based on Palo Alto, California they have done product design for Apple to Nike among many others. ABC Nightline ask them to redesign a shopping cart just in five days, I specialy enjoyed the amazing process and the mind blowing results.

"You have to have some wild ideas, then you build on those wild ideas and they end up being better ideas. If eveybody came up with sane things, kind of apropiate things, you never have any points to take off, to build a really innovative idea" 
David Kelley 

It remind me a lot of what we did in Murcia with Moritz Waldemayer and Yvonne Laurysen three years ago. Organized by Andres Perea, Jose Luis Vallejo, Paula Montoya and Izaskun Chinchilla. A weekend just creating stuff from scratch. Awesome experience. Here the link to that post.

Friday, October 28, 2011

Walter Murch at the Boston SuperMeet

A master class by Walter Murch. It's always great to see such talented people explain their working habits and tricks.

Thursday, October 27, 2011

American Apparel

The cold is back in Madrid and I needed a pullover. I was surfing the net and suddenly I remembered a store I once went last year when I was in Mexico. American Apparel. There is not in Madrid yet, just in Barcelona, but they have an online store so I entered in their web site and saw their factory. It's just amazing how well Americans sell their products. What else can be more now...and be happy. Of course I ended buying a pullover online.

Tuesday, October 25, 2011

Striped Riding Hood Coming Soon

My old buddy Ian Nose is working on something new. I hope he finishes this time!

Friday, October 14, 2011

New Room

Today, after some months living in Parque Polvoranca, Leganes with my cousin and her family I found a small nice room in Madrid, not far from Estrecho Metro station, so I picked up my suitcase and my bike and just move. I am going to miss living with Amaia her husband Jose and their children Carlota & Javier, they are crazier and funnier everyday. I really appreciate it how nice they have been with me all this years since I moved from my hometown to Madrid. But I thought it was time to find my way. I am going to continue visiting them  very often as they are so close.  Anyway, here a fast picture of my new room. 

Mental note: I have to go to Ikea to buy some sheets.

Thursday, October 13, 2011

Hands-On Rapid Innovation

Today I started a course organized by UPM, Hands-On Rapid Innovation with teachers Chris McCoy and Walter Foxworth. I believe is a good opportunity  to take projects from the past rethink them and come up with new stuff. Here the presentation video they send us.

Wednesday, October 12, 2011

Phil & Pat

The NBA lockout goes on. First two weeks of the competition have been suspended already. Anyway, I realized about the fact that Phil Jackson and Pat Rilley have won 16 NBA championships together and I decided to take some photoshop minutes to tribute them.

Tuesday, October 11, 2011

The American Propaganda Machinery

After last year’s David Fincher's most expensive and longest commercial ever: The Social Network. A two hour long movie about a guy who goes to Silicon Valley with a project of some kind of a social website that ended up becoming the project of his life and turning him into billionaire at the age of twenty two. A $50 million movie, dense in dialogue about a triumphal nerd that even it's making of feature echoes; "How did they ever make a Facebook movie?". WHY? Probably there are many reasons, but one of the biggest, I suppose, is this one: Done in California, with money from California. The message is clear, if you have a good idea, just come to California. This is the place. The message was clear and the movie was great and entertaining. Good job.

This Christmas, get ready for the inverse move. I was thinking on it since the moment I knew Fincher was directing an adaptation of Stieg Larsson's Millennium best-seller trilogy. The films were adapted few years ago by a Swedish director. Then, why remaking them? I had some weird ideas in my head, but what you can read below confirms everything I was thinking on:

I'm considered as an expert in perversion but Larsson raised the bar very high with his trilogy
My movie's not pretty, it's brutal. And its violence totally makes sense in Sweden's immaculate landscape
Swedish society seems to be very tolerant and calm. But as soon as you dig beneath it, you find the dark side of the country. Dragon Tattoo succeeds in showing in what way fascism moved from the political sphere toward finance's.
- David Fincher

This is going to be probably the feel bad movie of the year that will make you hate Swedish socialism and society. I haven't seen the movie, of course. I desire to do so; Fincher is one of my all time favorite directors and one of the bests in his field. I guess the message once again is going to be straight to the head of the spectator: Sweden, a beautiful country; they have money and big companies around the world but what you didn't know and we are gonna tell you now is that they are fucking fascists. Again, a movie made in California, with money from California. Why the hell are they going to show Sweden as a paradise. America is a much better place, I guess.
And do you know what? I have been once in California just for ten days and I would love to go to back. I like the place, I like how they work and I like how they think and do things, from movies to hamburgers.
I guess The Propaganda works! People believes it and becomes a reality.
I have been in Sweden too; I like it so much, people is kind and everything is so organized and clean. Too cold for me maybe. I have a couple of good friends there. I hope to go back soon to visit them.

Anyway, this last David Fincher movie, only for how both trailers look, for sure it's going to be another gorgeous one.

P.S.: While I was writing this, a satire video from The Daily Show with Jon Stewart, broadcasted on April 2009 came to my mind. Take a look a it. It's definitively hard to know what's the real thoughts of Americans about the socialist countries. All the same, the video is very funny. Here both parts.

Saturday, October 08, 2011

Congratulations AARON!

Today we are introducing AHABI® to celebrate that AAANDNN's cofounder Aaron Busca has graduated in Telecommunications Engineering by Mondragon University this thrustday, having a mark of 9.2 over 10 in it's final project about embedded systems.
AHABI® is a division of AAANDNN focused on providing creative solutions based on hardware and software to solve problems in our own projects and translate this knowledge to our clients. We hope to make great things together in  AHABI and meet many great people in the road.

This marks the post number 100 in the Chronoblog. So congratulations to ourselves too!

Thursday, October 06, 2011

bye bye Steve

Steve Jobs passed away. It's so sad to think that he is not going to appear presenting all those pioneering products that year after year have revolutionized the consumer electronics business any more. Is hard to believe that he won't be in Cupertino thinking and working with his colleagues at Apple any more. That is pretty sad.

But, for the vast majority of us, that just know him from written media or have seen him on YouTube, is going to be specially weird not to have him some in a while around us. That small dose of Steve Jobs that feels so good to everyone, from the rich business man on Wall Street to the lazy student from wherever. The same way we won't have another Kubrick movie, the same way we won't have another Tezuka manga or another essay from Oteiza, we won't have any other Steve's state of the art keynote showing us his company's last creation. Getting used to that, is going to be weird.

However, Steve, as all great people do, has left a huge legacy behind him. Companies like Apple or Pixar have their roots in Steve's way of doing and he has become a model for hundreds of thousands entrepreneurs around the world. And that memory, will live forever.

Rest in peace Steve.

The video above is one of my favourites. It was year 1997 and Jobs was just back at Apple to rescue it from bankruptcy. And sure he did. Here the presentation of one of the best commercial campaigns ever  done in the computer industry: Think Different. It's just awesome how much you can learn from this guy.

Tuesday, October 04, 2011


I have just take back the pencils (the digital ones) hoping to make something for real this time. When it's a long time that I don't draw, I get weird things like this. I didn't want to draw that but it has emerge from the blank canvas. What will it mean?

Tuesday, September 27, 2011

IKEA small spaces

I was looking for some stuff in IKEA and I found this video on their site. What can I say about the Swedish company that hasn't been said before. Can we consider its catalogue, as the most read architecture magazine in the world? I think so.

Monday, September 26, 2011

BOOK - The Art Of Osamu Tezuka

I am back in my hometown and finally I can take a look at the last Amazon order I received almost one month ago. The Art of Osamu Tezuka is a gorgeous book by Helen McCarthy that tells the story of Osamu Tezuka, a japanese manga and animation artist known as "the god of manga" and considered  by many as the Walt Disney of Japan.  Tezuka marked an turning point in japanese manga and anime culture as Katsuhiro Otomo forewords in the book:
It is important to understand that Osamu Tezuka is not the founder of Japanese animation.
There were animators in Japan before him, as well as those working at the same time. Tezuka's work, however, revolutionized the industry by transferring recognized cinematic forms of expression from the silver screen to both his manga and his anime in order to make his stories more appealing to his (initially young) audience. In Tezuka's anime especially, camera conceits such as close-ups, pan/tilt, and so forth contributed to the creation of a realistic feel to his animated features, though initially they caused all sorts of production problems. He also played with varied lighting to enhance mood. 
By Tezuka's time, manga and anime had ceased to be the throwaway items they had been before the war, and it is Tezuka's greatest success that he recognized the need to inject wider perspectives and social awareness into his work. This was important after the war, when Disney animation was contributing to the anti -Japanization of Japanese popular culture, and U.S. -supported reconstruction dominated Japan. Today, much of the manga and anime business stands far removed from the fragile system into which Tezuka breathed life, and from some perspectives, imagination seems to have largely given over to the sort of routine against which Tezuka railed. However, there still remain strands of the Master's imagination woven throughout the islands of Japan, and I have faith that even today many of his professional descendents remain true to the standards by which he built an industry. 
It is no exaggeration to say that it is largely due to the genius of Tezuka, in those formative years of the country's reconstruction, that Japanese animation and manga have developed into a form largely without comparison in the world. Influenced by the innovations of Disney but guided by his own emotional compass, Tezuka did not demand absolute rigidity of his staff, but he allowed them to explore their own creative processes and unique styles. These were animators who would later go on to create an entire industry, impassioned by their beloved teacher. 
Katsuhiro Otomo is the creator of AKIRA, the seminal manga and movie

To realize how influential Tezuka has been for many generations take a look to the pictures  from Just  for those who don't know Osamu Tezuka and his work, to get an idea of his talent and vision that "inspired" many.

The images speak for themselves. Osamu Tezuka started drawing the manga Jungle Emperor (ジャングル大帝 Jungle Taite) also known as Kimba The White Lion back in the fifties. A work that was published in Japan in serialized form in Manga Shōnen magazine and later on became the first color animated television series created in the country. On the other hand, The Lion King is a Walt Disney production from 1994 and still today is the highest grossing animation film made with traditional 2D animation technique and it is fifth on the overall animation ranking, behind 3D animation titles like Toy story 3 and Shrek 2

Of course the book goes beyond that, in 272 pages McCarthy depicts Tezuka's life and work with pictures of all its creative processes, from sketches to drawings, from animation films to memorabilia. All nicely compiled in a hard cover beautiful book that makes it a must have for any japanese manga or animation fan.  And last but not least,  bundled with the book, a DVD with  a never before released 45 minutes long  NHK documentary, The Secret of Creation, in wich we got immersed in Tezuka's daily life following him to his remote studio, where not even editors are allowed, to his house and inside his Mushi Production company where all his creations come to life. 

Jumping (1984) is one of those rare films that were produced at Mushi.

I first saw this piece in the Spanish La2 channel, TV documentary program "la noche Tematica" special issue about japanese manga and anime, back in 1998. This film together with other shorts is available on DVD in Amazon. Don't miss it.  

The Art Of Osamu Tezuka
Helen McCarthy (Author), Osamu Tezuka (Illustrator), Katsuhiro Otomo (Foreword)
Hardcover: 272 pages
Publisher: Abrams ComicArts; Har/DVD edition (October 1, 2009)
Language: English
ISBN-10: 0810982498

Buy it on Amazon:
US / ES / JP

Tezuka Osamu Short films on DVD
Director: Tezuka Osamu
Language: Japanese
Run Time: 151 minutes
Buy them on Amazon
US / ES / JP

Sunday, September 25, 2011

Dragon Tattoo trailer

The Girl With The Dragon Tattoo trailer is here! David Fincher's  feel bad movie of the year is coming out on December 12 and the marketing campaign has already started! Few months ago the teaser hit the web and this time an almost 4 minutes long trailer left us speechless. Kellehouse is also involved with Fincher this time in the promotional poster art, keeping on with the nice work done for The Social Network.

Saturday, September 24, 2011

Jim Henson 75th birthday

September 24, 2011 marks Jim Hensons 75th birthday and Google has honoured him with a beautiful doodle. I have always enjoyed the creations of Jim Hensons Company so much, I remembered specialy the Fraggle Rock and later on the Muppets Tonight. I am still discovering the original Muppets Show and many more of Jim's original creations. Of course Sesame Street was an afternoon after-class classic in Spain too when we were children. Although I wasn't a big fan of it I still feel nostalgic when Kermit, Bert, Ernie and all the crew reappear anywhere in TV or the net.

Friday, September 23, 2011

DVD - The Beat of the Live Drum

Today I found a DVD of a 1985 Rick Springfield concert directed by David Fincher. A Fincher DVD I never heared about. It's called The Beat of the Live Drum and its available on Amazon. It's always nice to see the first works of such talented directors. I am waiting for the day in which David Fincher joins Jonze, Gondry, Cunningham and others in the Directors Label series.

Rick Springfield - The Beat of the Live Drum
Directed by David Fincher
Language: English
Studio: Image Entertainment
DVD Release Date: July 2, 2002
Run Time: 71 minutes

Available on Amazon:
US / ES / JP

Wednesday, September 21, 2011

Defense first

As NBA lockout goes on, the official website is empty of contet related to actual players but full of videos from the past. Take a look at this one, a tribute to Dennis Rodman , who just was elected to NBA Hall of Fame last August.

Tuesday, September 20, 2011

Madrid Hub

I was walking near Caixa Forum in Madrid and I find out this place Madrid Hub. A social Innovation meeting point were people go to work and many type of events take place. My friend Jose Quintanar is part of UtopicUs a similar place. Both seem so interesting.

Monday, September 19, 2011

The Tree Of Life

Terrence Malick's last movie is finaly in Spain. We went to see it last night. It's a  kind of movie that after watching it seems that you haven't seen a movie, that you have been there in Malick's mind for more than two hours, looking at what he sees, but with such a a feeling is not just another movie, it's something different. It repeats on me. I still have to digest it.

Up here a featurette with Christopher Nolan and David Fincher.

Here the trailer:

Saturday, September 17, 2011

The Evolution of Video Game Controllers

Great poster from Pop Chart Lab wich shows us the evolution of game controllers. Click here for full size picture.

Friday, September 16, 2011

Jonathan Brand's 1:1 papercraft Mustang

Via Make Blog I see that artist Jonathan Brand is building a 1:1 scale papercraft of 1969 Mustang.

That reminds me that my Howl's Moving Castle papercraft is still unfinished...

Wednesday, September 14, 2011


AMAZON Spain is just here!

"let's be thankful we have commerce, buy more, buy more now and be happy." THX1138 by George Lucas

the welcome letter from Jeff Bezos:

Tuesday, September 13, 2011

Starbucks logo

Starbucks is celebrating its 40th anniversary. Take a look to the evolution of its logo over the years.

Sunday, September 11, 2011

The Simpsons Bolognium

Watch this Simpson's clip. I find it so funny. Presented here in three different versions. Enjoy.

Saturday, September 10, 2011

Midnight in Paris

Yesterday night I went to cinema to see Midnight in Paris, the last movie written and directed by Woodie Allen. A beautiful calm movie with nice music and great actors.

Friday, September 09, 2011


It seems that Back To The Future is going strong this days. Fisrt was last month Gabarino stores commercial and now Michael J. Fox Foundation an Nike joined forces to bring back the shoe that Michael himself used in the second part of the beloved trilogy. 
Beginning on september 8, 2001, 1500 pairs of the 2011 NIKE MAG shoes will be auctioned on ebay. An auction benefiting the Michael J. Fox Foundation for Parkinson's Research
Check out the official back4thefuture site and if you have a couple of bucks go straight  to ebay.

Sadly as you can see in the trailer, the 2011 NIKE MAGs won't have powerlaces. We will have to wait until 2015 for the release of the most anticipated shoe ever. What is almost for sure is that something is boiling in the Nike Innovation Kitchen. Look at this patent field last May by Tinker Hatfield and other designers at Nike via

Wednesday, September 07, 2011

Moritz Waldemeyer

I just discovered a website were I found this video of Moritz Waldemeyer explaining his work among other great guys. We did a workshop with him and Yvonne Laurysen few years ago organized by teachers in GEP from architecture school. I remember it as a big crazy disaster workshop. Three surrealist days were technology and improvisation merged resulting in this.
Moritz Waldemeyer (b.1974) is a British/German designer and engineer. He trained as an engineer at King's College London and completed his Masters degree in 2001. Since then, he has collaborated with many of the world’s top architects and fashion designers including Ron Arad, Zaha Hadid and Hussein Chalayan. His work is a fusion of technology, art, fashion and design.
source: wikipedia

Monday, September 05, 2011

Shuffling BLOG

I'm teacher assistant this year in Architecture School so Atxu Amann, Marta Maiz, Mariasun Salgado, Gonzalo Pardo, Liana Grigoriadou and I are going to be in Drawing-One class of first year students in ETSAM architecture School. This years course is called Shuffing and we are gonna spent the last 15min trying to learn to shuffle with LMFAO
The Blog that will cover the works the students do from september to december is this:

Sunday, September 04, 2011

NASA the Sagan series

Yesterday someone posted this great video on facebook. What make me think of using the NASAs "A" for the logo of the blog.

Saturday, September 03, 2011

Doc Brown is back

The latest commercial from the Argentinian Garbarino stores.

Friday, September 02, 2011

Coke CM Oasis

The NASA video remembered me a Coke commercial. Maybe is because both deal with human nature kind of problems. I will add a tag about this. I'm sure there are gonna be many entries related to that topic. We are humans after all.

Thursday, September 01, 2011

Arduino Nano

I just bought an Arduino Nano board. We are looking forward to making cool stuff with it.

"Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It's intended for artists, designers, hobbyists, and anyone interested in creating interactive objects or environments."

Tuesday, August 30, 2011

NIKE all together now

Here a great Nike CM I saw in What a beautiful way of creating something new from archive videos. Andre 3000 performs the famous song “All Together Now” as a cast of NBA greats come together to celebrate Kobe Bryant’s pursuit of his fifth championship.

Company: Nike
Agency: Wieden+Kennedy, Portland
Check out the official page of Kobe Bryant in YouTube

Monday, August 29, 2011

LEVI's to work

Another nice CM by Wieden and Kennedy. I guess when you buy a pair of Levi's, part of your money goes to make this kind of stuff. If you like it good, if you don't, well...

Sunday, August 28, 2011

About the logo

This first logo I did for the blog is made using typographies from different brands, the first A is from NASA, then comes the A from AUDI, then another A this time fom AKIRA. Then comes an N from NOKIA a D from Ipod and then come two Ns, the first one from NINTENDO and the second one from SONY.

That remenbers me to a nice french short film called LOGORAMA directed by François Alaux, Hervé de Crecy and Ludovic Houplain.
Here the trailer:
Buy the movie on iTunes

Saturday, August 27, 2011

Day One

We have just started the blog today. I really don't know why or what for. Maybe just to have a chronological memory of things we see, do and buy. I even don't know if we are going to write in english, spanish or basque and I don't want to think about it right now. What is sure is that there are going to be a lot of old entries because we like looking backward so much.

No much more to say for the first day, let me start earlier, in 1980 something...

Thursday, August 25, 2011

Wednesday, August 24, 2011

Steve Jobs

Steve Jobs has today resign as CEO of Apple due to health problems. Take care Steve and keep on inspiring the world. Here some selected quotes from all this past years:

I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.
When asked whether he was concerned over Microsoft Zune's wireless capability, as a product competing with Apple's iPod, as quoted in Newsweek(2006-10-14)

Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
On the design of the iPod, as quoted in Newsweek (2006-10-14)

Real artists ship
An old saying at AppleComputer, attributed to Steve Jobs, meaning that it is important to actually deliver

It's more fun to be a pirate than to join the navy
At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future (1987), p. 157

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal (Summer 1993)

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.
Statement in The Computerworld Smithsonian Awards Program oral history, (1995-04-20)

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
As quoted in Fortune (1995-09-18)

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
On the early rivalry between Macintosh and "IBM-compatible" computers based on Microsoft's DOS, as quoted in Steve Jobs : The Journey is the Reward (1987) by Jeffrey S. Young, p. 235

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
As quoted in "Steve Jobs : The Next Insanely Great Thing" in WIRED magazine (February 1996)

When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.
Interview in WIRED magazine (February 1996)

I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.
Interview in the PBS documentary Triumph of the Nerds: The Rise of Accidental Empires (1996)

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
As quoted in Fortune (1998-11-09); also quoted in "TIME digital 50" in TIME digital archive (1999)

The products suck! There's no sex in them anymore!
On products at Apple, just before his return to it BusinessWeek (July 1997)

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
As quoted in BusinessWeek (1998-05-25)

I would trade all of my technology for an afternoon with Socrates.
As quoted in Newsweek (29 October 2001)

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
As quoted in "The Seed of Apple's Innovation"in Business Week (12 October 2004)

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
"Jobs : Iconoclast and salesman" by Brian Williams, at MSNBC (2006-05-25)

source: wikiquote

Saturday, August 13, 2011

CNN interviews Hayao Miyazaki

Hayao Miyazaki on how they create studio Ghibli in an interview to CNN shown yesterday.

Friday, August 12, 2011

Rodman elected to NBA Hall of Fame

Five times NBA champion Dennis Rodman has ben elected to NBA Hall of Fame. Here his emotional speech.

Thursday, August 11, 2011

Character design - FishBoy

My friend Jose Quintanar told me a story he is developing and I thought it would be nice to make some conceptual sketches based on it! Here FishBoy.

Sunday, August 07, 2011

Photo - Revisit Rewind Book

Anders Malmberg from Göteborg game me this book Revisited Rewindwhen I was visiting him in his hometown few months ago. It is a book done by four friends, Anders himself made the Sound & Music that is included in a CD, Mette Muhli & Markus Andersson made the Photos and Roberth Ericsson wrote the texts.The result is a beautiful portrait of the places they live in and people they knew when they were kids.

I like traveling light so I send it by post office to Oñati, then I came back and went back to Madrid immediately so finally is August and  I am back at home.  I am gonna take a brake and read it seated on the terrace with the nice view of Aloña in front of  me.

Friday, July 01, 2011

Silestone + Oteiza

I have been working with Rodrigo Delso and Javier Argota this days, we have developed some ideas and we just won a prize in this years i+d+art competition about creating new stuff with Cosentino's Silestone used materials. We wanted to pay tribute to basque sculptor Jorge Oteiza, so we decided to make small replicas of his chalk laboratory with parts of broken or used Silestone pieces.
Below a pic of me when I received the price explaining the board.

Thursday, June 30, 2011

Photo - Carlota

I like when you are going to photograph a children and he or she acts weirdly.

Monday, June 20, 2011


100X10 is a kind of a summer workshop we (Borja Gómez, María Luisa de Miguel, Rodrigo Delso, Javier Argota and myself) are organizing for this July so that young first year or so students in architecture school can learn stuff while having fun. ETSAM professors and architects Marta Maiz and Enrique Herrada have left us their place in a small rural village a hundred or so kilometers away from Madrid called Martin Muñoz de Aylon and while we were organizing activities for the ten days we plan to stay there, we came up with the idea that it would be great to invite different kinds of architects so that they can taught us their own abilities. Such talented people as Atxu Amann, Ignacio Borrego, Andrés Canovas, Sergio del Castillo, Eva Castiñeira, Enrique Herrada, Luis Diaz Mauriño, Victoria Fernández, Julián Fernández, Ramón Gámez, Paula García-Masedo, Martín Lejárraga, Marta Maíz, Fernando Morán, Gonzalo Pardo, Gema Parreño, Almudena Ribot, Marcelo Ruiz-Pardo, Luis Pancorbo, Javier Seguí, Joseba Sánchez, Álvaro Soto...among others are already joining us.

Stay tuned on the official website

Now everything we need is people ready to learn and have fun in this adventure we have imagined. Here the eight promotional videos we have done. It's all about abilities:

Starring in order of appearance: Dani Bas, Javier Alonso, Lucia Ordovás, Fabio Roberto Scorza, Roberto Garcia, Ricardo Santonja, Ildefonso Fernandez, Javier Seguí and Atxu Amann as Limoneti Visconti.

Thanks to all of them for being such imaginative and spontaneous.

Friday, June 17, 2011

Photo - pre100X10

Rodru, Javi, Borja, Malu and I are preparing something pretty interesting for this summer. It is called 100X10.

Sunday, June 12, 2011

Photo - Doll

Anotehr weekend in my cousins house. Dolls just make no sense sometimes

Saturday, June 11, 2011

Carving the Mountains by Juan Rayos

Today I found this great video by Juan Rayos surfing the net. Awesome girls longboarding and great music. What a mix!

Saturday, June 11, 2011

Wacom Intuos 4 M

I never used a tablet before but I thought it was already the time to make the leap and go try one. I bought the pretty expensive Intuos 4 M by Wacom. The first fellings are fantastic.

Check the diferent variety of Wacom Intuos tablets in Amazon: US / ES / JP

Tuesday, June 07, 2011


Steve Jobs presents the new Apple head Quarters to the Cupertino City Council.

Wednesday, May 18, 2011

Silestone bar contest

Roberto Garcia Fernandez told me if I could work with him in a Cosentino and i+d+art  competition to design a bar bar using Silestone. I don't know how but we end up with this proposal inspired by a famous soda brand. Got it?

Monday, May 09, 2011

STOY competition

This years STOY competiton was about "jurbaning" playing in the street. The point was to make people play in the street and designing a game or a toy that will help to do so. They idea had to be presented in a big poster that was going to be hung in bus stops marquees. My approach has been to just try to open some people eyes. We spend so much time in front of screens that sometimes is good to remember that there were times without screens and we had good time too. So I choose some mayor companies, very influential ones, that made us stay in from of screen for decades and made a kind of anti publicity of them.
Facebook is fake, anyone that uses it understands what I am talking about. An eaten apple, what you throw to the garbage and Super Mario becomes Super Mareo (dizziness) after some hours of playing.
I think the streets are already cool and many things can be done in them. It's just great when people of all ages starts using urban furniture in a way no designer has thought before. And specially children, they don't really need complex rules or big architects and designers that tell them how to play, they find their way. But I belive that parents must be proactive and let them do things and encourage them to PLAY REAL, switch off screens and meet their friends.

Sunday, May 08, 2011

Redes #94 - Vlatko Vedral

Redes is an Spanish TV program about Science directed by Eduard Punset. In this Episode Vlatko Vedral of Ofxord University dialogues about how the universe is not made of materia or energy but information.