Monday, April 21, 2008

DUSTLIC by GROD



I have designed a plastic cover for my Ikea Lersta lamp called DUSTLIC to prevent dust from get in when I put it looking upwards so that the light is not direct when I am reading.  I decided that the best way of explaining the project is with some printed ad campaigns (left: international campain / right: japanese campain) that would communicate the idea to potential consumers. 

In this year projects class we were supposed to start with two things and transform them making prototypes in the process. I have been working on DUSTLIC and the DBBP projects together and presented in the most simple way as possible. From my point of view a project is a problem and what you are supposed to do as architect is solving it in the most efficient way possible. In this case I solved the problem of the dust in my lamp with a simple easy to produce piece of plastic. A problem that potentially millions of owners of this lamp may have, being a cheap lamp sold over the world. But suddenly the question transformed...Does people know they have a problem? or Does people know that this problem they have now can be solved with DUSTLIC? The product is designed having that in mind from the very fist moment and the final boards summarizes the process. The only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand them.
Everyone but teachers, I guess. 

Boards read like this 
Ya no tiene porque preocuparse de cómo coloca su lámpara LERSTA de IKEA, con el filtro DUSTLIC evitara que el polvo entre en su interior, manteniendo la bombilla limpia y mejorando el rendimiento lumínico. PLASTIC es fácil de instalar y desinstalar. Visite la pagina web aaandnn.com.
Now you won't have to worry about how you place your LERSTA IKEA lamp. With the DUSTLIC filter the dust will not penetrate keeping the light bulb clean thus enhancing it's lighting performance. DUSTLIC is easy to install and remove. For more information visit: www.aaandnn.com 
今や、どのようにLERSTAアイキーアランプを置くかについて悩む必要がありません。 DUSTLICフィルタで、塵は、電球を、 クリーンである 従って強化するようにしておくことに侵入しません それ 性能に点火する。DUSTLICは、インストールし、取り除きやすい。モル情報以下を訪問のために www.aaandnn.com

DUSTLIC by GROD, Get Rid Of Dust  is a division of AAANDNN

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