NIKE all together now

This Nike commercial I saw in is mesmerizing. What a beautiful way of creating something new from archival videos. Andre 3000 performs the famous song “All Together Now” as a cast of NBA goats come together to celebrate Kobe Bryant’s pursuit of his fifth championship.

Company: Nike
Agency: Wieden+Kennedy
Visit official Kobe Bryant  YouTube channel

LEVI's to work

Another nice CM by Wieden and Kennedy. If when you buy a pair of Levi's, part of your money goes to make this kind of stuff, I think it's pretty cool. If you like it good, if you don't, well...

NEWS | Introducing AA&NN's ChronoBLOG

We are a little bit obsessed with having all kind of media organized and classified in AA&NN. The videos, books and the articles we consume everyday are a great source for inspiration and motivation in our projects, and for a long time we have been building a personal archive of everything we find interesting, in our personal hard drives. 

Today we have decided to start blogging this kind of stuff instead of keeping it just for ourselves. At the same time, we thought it would be great to start building in parallel, a chronology of events that took place in our lives as well as projects we are working on. This way we would have a a broader view of where we come from and where we are going. In short; we will be blogging both, current and past date events adn new and old projects and events.

We want this ChronoBLOG to be our ultimate archive where we would like to have everything we like, accesible from anywhere, in an easy and a convenient way and shared it with everyone. Our hope is that many people can find inspiration with the stuff collected in here.

About the logo

This first logo we did for ChronoBLOG was made using typographies from different brands, the first A is from NASA, then comes the A from AUDI, then another A this time from AKIRA. Then comes an N from NOKIA a D from iPod and then come two Ns, the first one from NINTENDO and the second one from SONY.

Day One

We have just started the blog today. I really don't know why or what for. Maybe just to have a chronological memory of things we see, do and buy. I even don't know if we are going to write in english, spanish or basque and I don't want to think about it right now. What is sure is that there are going to be a lot of old entries because we like looking backward so much.

No much more to say for the first day, let me start earlier, in 1980 something...

Steve Jobs

Today Steve Jobs has resigned as CEO of Apple due to health problems. Take care Steve and keep on inspiring the world. Here some selected quotes from all this past years:

I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.
When asked whether he was concerned over Microsoft Zune's wireless capability, as a product competing with Apple's iPod, as quoted in Newsweek(2006-10-14)

Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
On the design of the iPod, as quoted in Newsweek (2006-10-14)

Real artists ship
An old saying at AppleComputer, attributed to Steve Jobs, meaning that it is important to actually deliver

It's more fun to be a pirate than to join the navy
At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future (1987), p. 157

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal (Summer 1993)

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.
Statement in The Computerworld Smithsonian Awards Program oral history, (1995-04-20)

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
As quoted in Fortune (1995-09-18)

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
On the early rivalry between Macintosh and "IBM-compatible" computers based on Microsoft's DOS, as quoted in Steve Jobs : The Journey is the Reward (1987) by Jeffrey S. Young, p. 235

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
As quoted in "Steve Jobs : The Next Insanely Great Thing" in WIRED magazine (February 1996)

When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.
Interview in WIRED magazine (February 1996)

I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.
Interview in the PBS documentary Triumph of the Nerds: The Rise of Accidental Empires (1996)

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
As quoted in Fortune (1998-11-09); also quoted in "TIME digital 50" in TIME digital archive (1999)

The products suck! There's no sex in them anymore!
On products at Apple, just before his return to it BusinessWeek (July 1997)

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
As quoted in BusinessWeek (1998-05-25)

I would trade all of my technology for an afternoon with Socrates.
As quoted in Newsweek (29 October 2001)

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
As quoted in "The Seed of Apple's Innovation"in Business Week (12 October 2004)

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
"Jobs : Iconoclast and salesman" by Brian Williams, at MSNBC (2006-05-25)

source: wikiquote

CNN interviews Hayao Miyazaki

Hayao Miyazaki on how they create studio Ghibli in an interview to CNN shown yesterday.

Revisit Rewind Book

Anders Malmberg from Göteborg game me this book Revisited Rewind when I was visiting him in his hometown a few months ago. It is a book done by four friends, Anders himself made the Sound & Music that is included in an insert CD, Mette Muhli & Markus Andersson took the photos and Roberth Ericsson wrote the texts. The result is a beautiful portrait of the places they lived in and people they knew when they were kids. I like traveling light so I send the book by mail to my hometown, then I came back and went straight to Madrid, so finally, now that is  August and  I'm back at home I have the chance to seat and read it in the terrace, with the view of Aloña in front of me.