Bill Moggridge, director of the Smithsonian’s Cooper-Hewitt, National Design Museum and an outspoken advocate for the value of design in everyday life, died September 8th, 2012, following a battle with cancer. He was 69. Designer of the first laptop computer and co-founder of the renowned innovation and design firm, IDEO, Bill pioneered interaction design and integrated human factors into the design of computer software and hardware.
Showing posts with label IDEO. Show all posts
Showing posts with label IDEO. Show all posts
IDEO The Deep Dive
Yesterday Chris and Walter from HORI showed us this video about one of the most influential product design companies in the world. IDEO, based on Palo Alto, California they have done product design for Apple to Nike among many others. ABC Nightline ask them to redesign a shopping cart just in five days, I specialy enjoyed the amazing process and the mind blowing results.
"You have to have some wild ideas, then you build on those wild ideas and they end up being better ideas. If eveybody came up with sane things, kind of apropiate things, you never have any points to take off, to build a really innovative idea"
-David Kelley
It remind me a lot of what we did in Murcia with Moritz Waldemayer and Yvonne Laurysen three years ago. Organized by Andres Perea, Jose Luis Vallejo, Paula Montoya and Izaskun Chinchilla. A weekend just creating stuff from scratch. Awesome experience. Here the link to that post.
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