Friday, October 17, 2008

Introducing Chestnut Edition

Today we are introducing CHESTNUT EDITION. A label that marks all those DVDs that we are no so proud of, but we can't do anything about it.

Our tasks in AAGRAFA-VIDEO Dept. are to record conferences and classes and to deliver them on DVD so that people can access them in the ETSAM Library. We always try to do our best, starting from recording the best image possible, using multiple cameras and having two different audio tracks per camera, so that we have the best material to produce a high quality DVD burned at no more than 4X*. But there are days that things just go wrong. And even if  we try to fix it up in post-production so that seems that nothing happened, sometimes the final product leaves much to be desired.

The person that takes this DVD home is our biggest worry in AAGRAFA. And thinking on how disappointing for someone would be to take the last Toyo Ito's office conference, introducing on the DVD player, laying in the sofa and just realizing that it is only in Japanese, not even subtitled. We thought that something should be done to warn the viewer. That is why we created the CHESTNUT EDITION.

We hope not to have many CHESTNUT EDITION DVDs. But if so happens. That's the label that will tell you that something went wrong and that the product you are just to view has not the High Quality that AAGRAFA usually offers. We are so sorry in that case, enjoy it as much as possible.

AAGRAFA "pixel matters"

*IldeTest® have shown that burning at low speeds produces a disc with 0,00001% less bugs that the overall high speed recordings.

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