The future of cinema seems to be digital. Analog film days are over for many of the industry's best know directors, not to mention the newcomers. RED cameras are playing a mayor role in this revolution, and specially consumer brands like Canon that are creating tools not only for the professionals but for semi-pros and amateurs as well.

In this  interview between Ted Schilowitz from RED and Jim Guerard from ADOBE from latest NAB 2012 that took place in Las Vegas, we can see how there is no better way to sell a product than telling people real stories. It's the smartest marketing strategy possible, stories sell if they are real and convincing. I have seen many promotional interviews  like these in the past, with directors like Peter Jackson and Steven Soderbergh, and they all seem so really motivating to me.