Thursday, October 06, 2011

bye bye Steve



Steve Jobs passed away. It's so sad to think that he is not going to appear presenting all those pioneering products that year after year have revolutionized the consumer electronics business any more. Is hard to believe that he won't be in Cupertino thinking and working with his colleagues at Apple any more. That is pretty sad.

But, for the vast majority of us, that just know him from written media or have seen him on YouTube, is going to be specially weird not to have him some in a while around us. That small dose of Steve Jobs that feels so good to everyone, from the rich business man on Wall Street to the lazy student from wherever. The same way we won't have another Kubrick movie, the same way we won't have another Tezuka manga or another essay from Oteiza, we won't have any other Steve's state of the art keynote showing us his company's last creation. Getting used to that, is going to be weird.

However, Steve, as all great people do, has left a huge legacy behind him. Companies like Apple or Pixar have their roots in Steve's way of doing and he has become a model for hundreds of thousands entrepreneurs around the world. And that memory, will live forever.

Rest in peace Steve.



The video above is one of my favourites. It was year 1997 and Jobs was just back at Apple to rescue it from bankruptcy. And sure he did. Here the presentation of one of the best commercial campaigns ever  done in the computer industry: Think Different. It's just awesome how much you can learn from this guy.

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