On May 28th the last film directed by Phillip Kaufman was released on HBO. As the editor Walter Murch explained in the Boston SuperMeet the movie was released in TV format because Hollywood studios thought the audience would not be interested on a movie about Hemingway.
Just before it's release on May 25 the director Phillip Kaufman was interviewed by Charlie Rose as part of the marketing campaign. Interviews, clips and even a Behind the scenes featurette were also presented on the HBO official site.