IDEO The Deep Dive

Yesterday Chris and Walter from HORI showed us this video about one of the most influential product design companies in the world. IDEO, based on Palo Alto, California they have done product design for Apple to Nike among many others. ABC Nightline ask them to redesign a shopping cart just in five days, I specialy enjoyed the amazing process and the mind blowing results.

"You have to have some wild ideas, then you build on those wild ideas and they end up being better ideas. If eveybody came up with sane things, kind of apropiate things, you never have any points to take off, to build a really innovative idea"
-David Kelley 

It remind me a lot of what we did in Murcia with Moritz Waldemayer and Yvonne Laurysen three years ago. Organized by Andres Perea, Jose Luis Vallejo, Paula Montoya and Izaskun Chinchilla. A weekend just creating stuff from scratch. Awesome experience. Here the link to that post.

Walter Murch at the Boston SuperMeet

Film editor Walter Murch, longtime friend of George Lucas and Francis Ford Coppola gave a masterclass in this yera's Boston SuperMeet It's always great to see such talented people explain their working ethics, habits and tricks.

American Apparel

The cold weather is back in Madrid and I needed a pullover. I was surfing the net and suddenly I remembered a store I once went last year when I was in Mexico. American Apparel. There are not in Madrid yet, just in Barcelona, but they have an online store so I entered in their web site and saw their factory. It's just amazing how well Americans sell their products. What else can I say...buy more now...and be happy. Of course I ended buying a pullover online.

NEWS | Striped Riding Hood -Coming Soon-

I'm working under the pen name Ian Nose on something new. I hope to finish it this time!

New Room

Today, after some months living in Parque Polvoranca, Leganes with my cousin and her family I found a small nice room in Madrid, not far from Estrecho Metro station. So, I picked up my suitcase and my bike and just move there. I'm going to miss living with Amaia her husband Jose and their children Carlota & Javier, they are crazier and funnier everyday. I really appreciate it how nice they have been with me all this years since I moved from my hometown to Madrid and specially this last couple of months I was living with them. But live goes on and it was time to find my way. I'm going to continue visiting them very often as we are so close. Mental note: I have to go to Ikea to buy some sheets.